A Juniper Research report released in January 2011 predicts that ringback tone advertising will reach $780 Million Annually by 2015.
What exactly is a ringback tone? This video explains it quite well:
The growth of mobile phone usage in certain Asian Pacific countries over the last few years has far outpaced the US due in large to underdeveloped land line phone systems in those emerging economies.
Resourceful marketers have exploited the branding opportunity that lies within a caller who is waiting for someone to answer the phone. That person is focusing a good bit of their attention on what’s coming out of that phone. Why not use that opportunity to play a five second ad for that new Bollywood film coming to a theater near you?
Based on communications we’ve received from companies in India that provide music for mobile networks outside of the US, we think this represents opportunity for creators of production music. More to come…
Mike Bielenberg is a professional musician and co-founder of http://www.musicrevolution.com, a production music marketplace where media producers and business owners can license high-quality, affordable music from a online community of musicians.