The fact that so many A-list actors, directors and writers work on HBO projects proves the network’s creative culture is a breath of fresh air for these people. Because HBO’s bread is buttered directly by subscribers instead of advertisers their original content can tackle more controversial (read: more interesting) topics. That same empowering culture is […]

There is an old Chinese proverb that says, “The nail that sticks out gets hammered down.” That’s a helpful nugget to remember for the non-Chinese production music library that endeavors to expand their business into China. The “nail” in this example is not said music library, mind you, but rather mid-sized businesses, based in China, […]

Both of these animated shorts are funny, inspired and interesting. But I think only one of them features outstanding soundtrack choice: Example 1 Example 2 Animators pour a great deal of energy into storyboarding, sketching, modeling & texturing. So much, evidently, that other creative senses can sometimes atrophy. I can certainly relate. As a music […]

Let’s assume you are a creative professional being compensated to create a video for a client. Let’s also assume your client will NOT be broadcasting the video on television nor distributing it on DVD, but WILL be distributing the video on the internet (their website, YouTube etc), presenting it at meetings and even showing it […]