Jan 11, 2018, 00:00

1) Genesis – “We Don’t Ask”

The sheer might of Audra Mae’s vocals is what drives this spot. For years, Mae has been a contributing writer and vocalist for The All-American Rejects, Sons of Anarchy (TV Show) and Avicii. Nice to finally see her name on the marquis.

Agency: Innocean USA – Huntington Beach
Music: “The Real Thing” by Audra Mae & The Almighty Sound

2) Apple “iPhone 10 X”

This is actually the second time Apple used a Sofi Tukker song to launch a new product. The first time, Apple staffers came across the duo’s song “Drinkee” on SoundCloud, sent them a life-changing email, then used the track to launch Apple Watch. The New York-based artist consists of dancer/vocalist Sophie Hawley-Weld and producer Tucker Halpern. The pair met while attending Brown University.

Agency: TBWA\Chiat\Day, Los Angeles
Music: “Best Friend (feat. NERVO, The Knocks & Alisa Ueno)” by SOFI TUKKER

3) Proctor & Gamble – “Thank You, Mom”

Milck, the singer reaching into your guts as you watch this emotional spot about motherhood, is an L.A. based singer/songwriter. Milck is no stranger to harnessing the power of women. In 2017, she debuted her song “Quiet” via a cappella flash mobs at the Women’s March on Washington.

Agency: Wieden+Kennedy
Music: “Ooh Child” by Milck

4) “We Are The University of Georgia” – University of Georgia

College PSA’s like this used to be amateur-hour, wherein the participating schools got free airtime therefore the student film department threw something together. But with the help of this Coldplay-inspired track, the University of Georgia advances the medium one step forward. Not unlike kicker Rodrigo Blankenship advanced the Dawgs towards what should have been a national title with a 51-yard field goal in overtime. University of Alabama, you are Death Star. The Jedi will return. We will be back.

Agency: Info unavailable
Music: Info unavailable




Mike Bielenberg is a professional musician and co-founder of http://www.musicrevolution.com, a production music marketplace with over 50,000 tracks online where media producers, video producers, filmmakers, game developers, businesses  and other music buyers can license high-quality, affordable royalty-free music from an online community of musicians. mbielenberg@musicrevolution.com.

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