1) Monster, Inc – “Getting Started” What’s most remarkable about the first three spots on our list is that they were created by NBC’s in-house agency. That’s crazy because a TV network’s role is normally just to host the game and collect the checks. But at a time when NBC shareholders demand revenue growth in […]

1) Genesis – “We Don’t Ask” The sheer might of Audra Mae’s vocals is what drives this spot. For years, Mae has been a contributing writer and vocalist for The All-American Rejects, Sons of Anarchy (TV Show) and Avicii. Nice to finally see her name on the marquis. Agency: Innocean USA – Huntington Beach Music: […]

In season 2 of Mad Men, Sterling Cooper advertising agency brings in two young creative superstars to help Martinson Coffee – an old iconic brand – reach a younger audience. Here’s the dialog: “We don’t want to be told what to do,” says the hip, twenty-something copywriter. “That’s over. We want to find things for […]

Scientists are still debating the validity of “The Mozart Effect” – the notion that listening to the music of Amadeus Mozart was the primary reason 12 test subjects performed better on an IQ test than test subjects who either listened to relaxation music..or complete silence. As a southerner who has never set foot in a […]

Despite how much ad agencies have adopted their creative to this new medium, let’s be honest; we all still scoff at pre-roll ads. But here’s the thing: From the perspective of a small business owner, pre-roll ads on YouTube are hands-down the best value in advertising right now.

Tom Leigh Knight of explains how to quickly add music tracks to Avid Media Composer projects. This

I’m currently doing some work for a small company out of Indiana who created a wicked cool marketing tool. This needs to be checked out by any business that uses or creates video. Most companies understand the concept of uploading the annual company video to a YouTube account.  And anyone who watches TV commercials understands […]

“Corporate” is among the most searched terms in Music Revolution.com (www.musicrevolution.com). We thought that we would highlight some of the great royalty-free corporate music on MusicRevolution.com that could be used for a range of corporate and business uses including corporate videos, PowerPoint presentations, website videos, trade show videos, company meetings, sizzle reels, ad campaigns, background […]

Francois Girad, director of The Red Violin (1998) starring Samuel L Jackson, originally wanted to use period music from each of the five historical periods through which the story subject travels. Pulitzer Prize winning composer John Corigliano disagreed and instead pushed for this single, compelling theme to follow the instrument through the story: I once watched Corigliano […]

This 30 second usage of  the Lyle Lovett song “M-O-N-E-Y” at the The Firm starring Tom Cruise was a brilliant directorial choice on the part of Sydney Pollack. It encapsulates three story themes at the same time: 1) A wife setting the mood for a romantic evening with her husband 2) Their new home in […]