May 13, 2011, 11:07

The music that enters just after actress Sofia Vergara finishes her seductive pitch in this Cadillac Escalade commercial caught the attention of my fellow musicians so I thought I’d post it here:

The soundtrack is “Genesis” by Justice

The aspiring production music composer may ask, “What makes this track so awesome?”. In a nutshell, it’s the busy, multi-layer kick drums and bass lines. There is no better way to punch listeners in the gut than a well-mixed, super tight low end rhythm pattern. A track like this may have sounded too frantic in the 80’s, much in the way that the fast-cut visual edits we see today would have been too nauseating for pre-MTV television viewers.

Now, it takes that much adrenaline for us to even notice.

Noted pioneers of this multi-layered bass technique are the now-defunct Propellerheads out of Bath, England. Not surprisingly, many of the tracks on their late-90’s release DecksandDrumsandRockandRoll were licensed for…you guessed it….car commercials. Enjoy!

“SpyBreak” by the Propellerheads


Mike Bielenberg is a professional musician and co-founder of, a production music marketplace where media producers and business owners can license high-quality, affordable music from a online community of musicians.

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