Oct 26, 2011, 02:33

     We launched MusicRevolution.com (www.musicrevolution.com) with the vision of creating an online marketplace where a community of professional and aspiring professional musicians could offer their production music for license on a royalty-free basis to music buyers who had a need for affordable, high-quality music for commercial purposes.

     In the 18 months since we launched, hundreds of professional musicians have uploaded nearly 16,000 tracks of production music making our online marketplace a reality and our production music library one of the largest in the world. In Internet jargon, the concept of a community contributing content to a website or channeling the power of online crowds is known as “crowdsourcing”. Our community of professional musicians has helped us to “crowdsource” something very special. As important as the nearly 16,000 tracks that MusicRevolution has online is our community of musicians itself. There are other production music libraries owned by larger music/media companies, however, many of these libraries are relatively static, only offering music buyers the same music every time they come to buy. Because MusicRevolution.com is a crowdsourced or community-driven production music marketplace, our production music library is dynamic, with new royalty-free music being added by our professional musicians all the time.

      In addition to finding the production music they need on MusicRevolution.com, some of our music buyers started to approach us and ask if we could also help them with their custom music projects. While this wasn’t part of our original vision or business plan, we realized that with access to our community of hundreds of professional musicians, MusicRevolution.com could find the right musician for any style and genre of music to complete just about any custom music project. And because of this crowdsourcing or community aspect, MusicRevolution.com is able to help our music buyers complete their custom music projects affordably. We’ve helped companies like IBM, Coca Cola, Microsoft, Ford and The Cartoon Network with their custom music projects. 

     The Internet and crowdsourcing continues to transform how businesses and individuals access digital content and how they conduct business. The production music business has lagged behind popular music and other forms of digital content and is still conducted largely offline. However, this is starting to change. As an online platform, MusicRevolution.com enables buyers to license the best stock music online and to connect with the best professional musicians for custom music licensing.

      The next time you need affordable custom music production for a project, contact MusicRevolution.com at info(at)musicrevolution(dot)com or (678) 900-9228. With access to hundreds of professional musicians, we’ll be happy to help you “crowdsource” the right musician and the right music.


Chris Cardell is the co-founder of MusicRevolution.com https://www.musicrevolution.com, a production music marketplace with over 15,000 tracks online where media producers, video producers, filmmakers, game developers, businesses and other music buyers can license high-quality, affordable royalty-free music and custom music from a online community of professional musicians. Cardell has been involved with digital content and E-Commerce since the mid-1990’s.

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