Sep 2, 2016, 18:14

Last week a new musician asked a great question. When uploading (or searching for) tracks on, you’ve no doubt noticed the “Applications” category. Each of our 45,000+ tracks has been tagged with some kind of “Application”. Yet we’ve never actually provided any examples of those applications. Allow me to remedy that.

“Applications” are different contexts, or situations, in which you feel your track could be used. Here’s the general breakdown of what we had in mind:

“Broadcast” – Part of a TV commercial or TV show.
“Programming” – A live event such as a sports game or an awards ceremony.
“Internet” – Background music for a website or YouTube video.
“On Hold” – On hold music while you’re waiting for customer service to pick up.
“Presentation” – Background music for a corporate video or live presentation where someone is explain

Of course this is all very subjective – and ultimately up to the customer. Context is everything.

Hopefully this clears things up. Keep the questions coming, dear reader.


Mike Bielenberg is a professional musician and co-founder of, a production music marketplace with over 45,000 tracks online where media producers, video producers, filmmakers, game developers, businesses  and other music buyers can license high-quality, affordable royalty-free music from an online community of musicians.

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