The fact that so many A-list actors, directors and writers work on HBO projects proves the network’s creative culture is a breath of fresh air for these people. Because HBO’s bread is buttered directly by subscribers instead of advertisers their original content can tackle more controversial (read: more interesting) topics. That same empowering culture is […]

There is an old Chinese proverb that says, “The nail that sticks out gets hammered down.” That’s a helpful nugget to remember for the non-Chinese production music library that endeavors to expand their business into China. The “nail” in this example is not said music library, mind you, but rather mid-sized businesses, based in China, […]

Both of these animated shorts are funny, inspired and interesting. But I think only one of them features outstanding soundtrack choice: Example 1 Example 2 Animators pour a great deal of energy into storyboarding, sketching, modeling & texturing. So much, evidently, that other creative senses can sometimes atrophy. I can certainly relate. As a music […]

Let’s assume you are a creative professional being compensated to create a video for a client. Let’s also assume your client will NOT be broadcasting the video on television nor distributing it on DVD, but WILL be distributing the video on the internet (their website, YouTube etc), presenting it at meetings and even showing it […]

As a way to give something back to the community, we’ve launched our Free Music Program for qualified schools, educational institutions and non-profit organizations (https://www.musicrevolution.com/free_music/). Since our launch in April, we have had a tremendous response from musicians to contribute their music and participate in the MusicRevolution.com online marketplace for production music. The MusicRevolution.com production music […]

Last week we delved into a method of creating electronica tracks I learned from music technology maven and performance artist Craig Anderton through his excellent columns written for Keyboard magazine. Through this writing method – now dubbed the “mute party” – I have created production music tracks commissioned by IBM, and Dreamworks then later licensed […]

We’ve launched our discussion forum https://www.musicrevolution.com/forum/, which is focused on the various aspects production music, to provide an additional resource to serve the community of professional and aspiring musicians that fuels MusicRevolution.com. Our objective with this forum is to create an online meeting place where our musicians can share their knowledge and experiences, and collaborate […]

This blog article links to three play lists containing the type of production music I see used most often in TV commercials and video presentations. By “type” I don’t necessarily mean specific music sub-genres (punk rock, progressive trance, etc.) but rather moods or energy levels most often required by a video editor trying to tell […]

Producing a music track is akin to directing a motion picture in that one of those many decisions made on the set will become a huge factor in the editing room……but it’s difficult to know which one. It takes extraordinary skill to be immersed in the technical complexity, creative options and personalities of a production […]

Check out this State Farm commercial targeted towards an African-American demographic. http://www.boardsmag.com/screeningroom/tvfilm/8966 Synopsis: These types of commercials are sometimes referred to as “image” spots. They do not convey specific information (prices, awards, products) but rather combine music and visuals together in a collage and associate that brand with the experience. This music video features a […]