Oct 28, 2014, 12:14

Veterans’ Day is an annual United States holiday honoring military veterans. We salute the men and women who have served our country to protect us. With Veterans’ Day, November 11, 2014, just a few weeks away, we wanted to highlight some of the royalty-free music on MusicRevolution.com (www.musicrevolution.com) that would complete your Veterans’ Day production or for background music on Veterans’ Day. We have some great royalty-free Veterans’ Day music.


A search on MusicRevolution.com for “
patriotic” yields the following 69 royalty-free music tracks-

http://www.musicrevolution.com/search/?keyword=patriotic&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=47&y=7

A search on MusicRevolution.com for “memorial” yields the following 13 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=memorial&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=32&y=5

A search on MusicRevolution for “honor” yields the following 54 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=honor&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=33&y=4

A search on MusicRevolution for “tribute” yields the following 77 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=tribute&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=28&y=5

With over 32,000 tracks of royalty-free music online in our production music library, MusicRevolution.com (www.musicrevolution.com) has some of the best royalty-free music available anywhere.

_________________________________________

Chris Cardell is the co-founder of MusicRevolution.com http://www.musicrevolution.com, a royalty-free music marketplace with over 32,000 tracks online where media producers, video producers, filmmakers, game developers, advertisers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of professional musicians. MusicRevolution.com also provides custom music production and custom music streams. The entire MusicRevolution.com production music library is available for third-party distribution and bulk licensing for background music for retail, restaurants and businesses, and for other commercial applications. Cardell has been involved with digital content and E-Commerce since the mid-1990′s.

 

Share
Oct 24, 2014, 20:55

In 1952, composer John Cage debuted a 3-movement piece wherein the musicians were instructed not to
play their instruments at all. The concept was to allow whatever ambient noise occurred in the concert
hall during the 4′ 33″ duration of the piece to serve as the music. It was a philosophical statement
that made newspaper headlines and generated passionate commentary from critics and audience-members alike. One of those comments was, “I could’ve written that myself!”

That’s how my ego feels when I hear super-simple songs like this one used in a great TV commercials:

The song is “Clash” by Caravan Palace, a collective of DJs and producers based in Paris, France who
specialize in the genre called electro-swing. This is one of those brilliant song licensing choices
that works not because the singer sounds good; or the musicianship is stellar; or the composition is
clever; but rather because the singers’s voice just sounds interesting. It’s like seeing a shade of
blue on an Italian sports car unlike any shade of blue you’ve ever seen…you can’t stop looking at it.

Here’s a similar Diet Coke spot by the same ad agency – New York-based Droga5 (clients include UNICEF, Under Armour, Healthcare.gov & Spotify. The song is “Suit” by the Australian band Boom! Bap! Pow!:

Once again, this is not the kind of skilled singing that would compel any judges on The Voice to mash
their red button and spin the chair around. But as John Cage pricelessly replied when all the Muggles
roared, “I could’ve written that!”……….”I never said you couldn’t.”

_________________________________________________________________________________

Mike Bielenberg is a professional musician and co-founder of http://www.musicrevolution.com, a production music marketplace with over 30,000 tracks online where media producers, video producers, filmmakers, game developers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of musicians mbielenberg@musicrevolution.com.

Share
Oct 15, 2014, 00:37

Drama comes from a Greek word meaning action. According to Merriam-Webster, a drama is a play, movie or television production with a serious tone or subject. Our royalty music library contains thousands of serious dramatic tracks. We wanted to highlight some of the excellent royalty-free drama music on MusicRevolution.com (www.musicrevolution.com) that could be used for a range of purposes including film/movies, documentaries, TV and radio commercials, online video ads, corporate videos, web videos and a number of other applications.

A search on MusicRevolution.com for “drama” yields over 8,500 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=drama&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=30&y=4

A search on MusicRevolution.com for “dramatic” yields over 1,700 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=dramatic&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=31&y=7

A search on MusicRevolution.com for “serious” yields over 5,600 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=serious&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=31&y=3

A search on MusicRevolution.com for “action” yields nearly 1,800 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=action&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=49&y=8

A search on MusicRevolution.com for “intense” yields nearly 700 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=intense&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=19&y=7

A search on MusicRevolution.com for “tragedy” yields the following 60 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=tragedy&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=37&y=5

MusicRevolution.com also has a number of CDs, available in both physical CD and download CD formats, with hand-selected royalty-free music tracks.  We have compiled an excellent collection of royalty-free drama music on “Drama, Vol. 1” –

http://www.musicrevolution.com/cd_details/drama_vol_1/

This CD of royalty-free music will help you make a serious statement to your audience. Through orchestral strings, gnarly distorted guitars and bashy drums, these tracks can help to create a serious mood. This is a collection of royalty-free drama tracks that are worth checking out for your media projects.

With over 30,000 tracks of royalty-free music online in our production music library, MusicRevolution.com (www.musicrevolution.com) has some of the best royalty-free music available anywhere.

_________________________________________

Chris Cardell is the co-founder of MusicRevolution.com http://www.musicrevolution.com, a royalty-free music marketplace with over 30,000 tracks online where media producers, video producers, filmmakers, game developers, advertisers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of professional musicians. MusicRevolution.com also provides custom music production and custom music streams. The entire MusicRevolution.com production music library is available for third-party distribution and bulk licensing for background music for retail, restaurants and businesses, and for other commercial applications. Cardell has been involved with digital content and E-Commerce since the mid-1990′s.

Share
Oct 10, 2014, 22:52

In recent years most musicians I know have seen their living costs go up as their fees have stayed exactly the same. One of these musicians I know read Robert T. Kiyosaki’s book Rich Dad Poor Dad and promptly shifted his life energy into aquiring stuff that generates residual income – like condominiums. He shifted to a “rental income” model rather than a “labor income” model.

 

I’ve made lots of dumb mistakes trying to get the same kind of royalty checks Andrew Lloyd Weber gets. Perhaps the biggest of those mistakes was not watching my costs. I once incurred a ton of business debt in order to launch a coupon code website that was poorly researched, under-funded, unoriginal, and had a manager – that would be me – who had no passion whatsoever for the coupon business. What I learned from that mistake is that expenses saved on the left side of the ledger are the same as income earned on the right side of the ledger.

 

So after seeing this incredible Ted Talk by YouTube’s Kevin Allocca I decided to utilitize my hard-earned wisdom by creating a hit song for under $1,000:

 

The result is this novelty song, which I wrote and produced specifically for enjoyment/use by parents who are potty-training their kids:

My relationship with this song right now is complicated. I realize no one wants to actually think about poopy diapers. Creative colleagues who have watched the video looked down at their shoes and unconvincingly murmered “That’s great, man.” It took an overseas animation team almost 12 months to deliver a video that not a single person has ever watched and said “That’s awesome!”.

But the real estate has been developed. And a baited hook now bobs in the water of our pop culture with a fishing line that leads to my pole.

Is there any hope for my little $1,000 ditty?

Here’s what I tell myself: In 1983 Paramount Pictures found itself deeply invested in a film in which no one believed. A young, untested producer handed the studio what journalist Soraya Roberts called a “thinly disguised life-support system for a music video”. Critics panned the film and – just to hedge their bets – Paramount sold 25% of the film rights before it was even released.

The film was Flashdance. It’s soundtrack went on to sell over 6 million copies. Producer Jerry Bruckheimer has said he had no idea that all the dim lighting – made necessary to help conceal all the body-doubling – would become the stylstic key to one of MTV’s most heavily rotated videos. Michael Eisner – then president of Paramount – had no idea that Jennifer Beal’s frantic on-set decision to cut up her sweatshirt – after it shrank in the dryer – would become a look adopted by every pre-teen girl America that year.

Nobody knows anything.

So here’s to crossing the finish line with my song “Poopy Diaper” and just getting the damn thing done. And here’s to tired parents – in every country in the world – who don’t care how annoying my $1,000 song is. They just want their kids to start using the damn toilet.

 

_________________________________________________________________________________

Mike Bielenberg is a professional musician and co-founder of http://www.musicrevolution.com, a production music marketplace with over 30,000 tracks online where media producers, video producers, filmmakers, game developers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of musicians mbielenberg@musicrevolution.com.

Share
Oct 6, 2014, 16:34

Electronica is a genre that encompasses a huge number of contemporary music styles, all of which clearly and audibly were created by or with computers and electronics. Not just the blips, beeps and sweeps of the original Micromoog synthesizer, but even acoustic music that’s been wonderfully manipulated by the hands of a skilled digital audio professional. Our royalty-free music library contains progressive trance, drum and bass, hardcore, house, ambient, down tempo, dub, garage, two-step, jungle, chill out and more musical styles. We wanted to highlight some of the royalty-free electronica music on MusicRevolution.com (www.musicrevolution.com) that could be used for a range of purposes including TV and radio commercials, online video ads, corporate videos, web videos, trade show videos and other applications. We have a wide selection of royalty-free electronica music.

A search on MusicRevolution.com for “electronica” yields over 5,600 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=electronica&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=38&y=4

A search on MusicRevolution.com for “electronic” yields over 6,000 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=electronic&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=32&y=4

A search on MusicRevolution.com for “techno” yields over 1,000 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=techno&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=40&y=6

A search on MusicRevolution.com for “house” yields over 700 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=house&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=36&y=2

A search on MusicRevolution.com for “downtempo” yields over 200 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=downtempo&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=43&y=5

A search on MusicRevolution.com for “dubstep” yields over 100 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=dubstep&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=46&y=11

We have hundreds of great musicians on MusicRevolution.com, but when I think about electronica, Kora3000 immediately comes to mind. The description on Kora3000’s Musician Personal Profile page on MusicRevolution.com simply says “electronic!!…, in all its forms!” Kora3000 has over 500 royalty-free tracks online—

http://www.musicrevolution.com/search?artist=159

 

 

MusicRevolution.com also offers a collection of over 100 royalty-free tracks written by Joel Zimmerman (now known as Deadmau5) for licensing in your media projects. How is this possible? A while back, Joel was commissioned by music publisher KillTheSilence to create tracks for their production music library. KillTheSilence controls the rights to these tracks and has graciously uploaded this music to MusicRevolution.com. Click here to listen to those tracks–http://www.musicrevolution.com/search/?keyword=zimmerman&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=25&y=6

MusicRevolution.com also has a number of CDs, available in both physical CD and download CD formats, with hand-selected royalty-free music tracks.  We have compiled a great collection of royalty-free electronica music on “Electronica, Vol. 1” –

http://www.musicrevolution.com/cd_details/electronica_vol_1/

This is a collection of royalty-free electronica tracks that are really worth checking out.

 

 

With over 30,000 tracks of royalty-free music online in our production music library, MusicRevolution.com (www.musicrevolution.com) has some of the best royalty-free music available anywhere.

_________________________________________

Chris Cardell is the co-founder of MusicRevolution.com http://www.musicrevolution.com, a royalty-free music marketplace with over 30,000 tracks online where media producers, video producers, filmmakers, game developers, advertisers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of professional musicians. MusicRevolution.com also provides custom music production and custom music streams. The entire MusicRevolution.com production music library is available for third-party distribution and bulk licensing for background music for retail, restaurants and businesses, and for other commercial applications. Cardell has been involved with digital content and E-Commerce since the mid-1990′s.

 

Share
Sep 29, 2014, 00:22

With Halloween just over a month away on October 31, 2014, we wanted to highlight some of the excellent royalty-free music on MusicRevolution.com (www.musicrevolution.com) that would work for your Halloween media production, for commercials or for background music during Halloween. We have a great selection of royalty-free Halloween music.

A search on MusicRevolution.com for “Halloween” yields over 300 royalty-free music tracks-

http://www.musicrevolution.com/search/?keyword=halloween&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=36&y=8

Here are two tracks from Benny Hawes entitled “Halloween” and “Halloween (no Fx)” that can really help create a Halloween mood. These tracks are worth checking out for your Halloween music projects  http://www.musicrevolution.com/search/?trackid=6606

 

A search for “scary” yields over 400 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=scary&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=36&y=4

A search for “spooky” yields nearly 200 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=spooky&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=32&y=6

A search for “horror” yields 775 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=horror&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=50&y=4

A search for “eerie” yields over 300 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=eerie&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=43&y=5

A search for “haunted” yields over 100 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=haunted&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=34&y=5

A search for “terror” yields 66 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=terror&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=32&y=9

A search for “fright” yields 35 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=fright&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=0&y=0

A search for “Friday the 13th” yields the following royalty-free “Friday the 13th” sound alike music tracks—

http://www.musicrevolution.com/search/?keyword=friday+the+13th&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=24&y=5

With over 30,000 tracks of royalty-free music online in our production music library, MusicRevolution.com (www.musicrevolution.com) has some of the best royalty-free music available anywhere.

_________________________________________

Chris Cardell is the co-founder of MusicRevolution.com http://www.musicrevolution.com, a royalty-free music marketplace with over 30,000 tracks online where media producers, video producers, filmmakers, game developers, advertisers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of professional musicians. MusicRevolution.com also provides custom music production and custom music streams. The entire MusicRevolution.com production music library is available for third-party distribution and bulk licensing for background music for retail, restaurants and businesses, and for other commercial applications. Cardell has been involved with digital content and E-Commerce since the mid-1990′s.

Share
Sep 22, 2014, 16:25
The November 2014 midterm elections represent the last real opportunity the Democrats have to obtain the super majority that enabled them to pass the Affordable Health Care Act five years ago.  It also puts the Republicans, who have history on their side, in a defensive posture to stop this from happening.

Between both parties over $750 million has been raised for this pivotal showdown. A lot of these funds will be spent running negative TV ads in swing states like Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, Virginia and Wisconsin.

We are proud to announce that our very own Steve Steckler has crafted an amazing collection of tracks specifically for use in political ads. From the accusatory he-used-your-tax-dollars-to-play-golf-with-satan vibe of “Triumph” to the delusional I’ll-run-this-district-like-I-ran-my-strip-clubs optimism of “Sparkle”, these stylistically focused tracks represent the entire emotional spectrum that a political strategist would need to push the voters’ buttons. 

To hear the entire collection of tracks, click here.

Creative people don’t like to be pigeonholed. Which is why we’ve always held artists like Steckler in high regard for having the maturity to sometimes say, ”For your convenience, feel free to pigeonhole me. Need a guy who specializes in writing effective music for political TV ads? That’s me; all day long.”

On a personal note, it is our request that – despite how ridiculous American politics can sometimes seem- everyone remember the sacrifice made by our military men and women so we could have the right to visit that voting booth and make our voices heard.

For the sake of those American servicemen and women, please go to your designated polling place on Tuesday November 4th and cast a vote. 

Big thanks to Steve for contributing these amazing tracks to MusicRevolution.com.

___________________________________________________________________________________

Mike Bielenberg is a professional musician and co-founder of http://www.musicrevolution.com, a production music marketplace with over 30,000 tracks online where media producers, video producers, filmmakers, game developers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of musicians mbielenberg@musicrevolution.com.

Share
Sep 13, 2014, 12:30

A national anthem is a national song that memorializes a country’s patriotic sentiment. National anthems are usually sanctioned by a nation’s government and are used for ceremonial purposes. If you are looking to convey or create a patriotic musical feeling about a particular country, national anthems are a great way to set the right mood. We have an extensive selection of royalty-free national anthems on MusicRevolution.com (www.musicrevolution.com) that could be used for a range of purposes including TV and radio commercials, films / documentaries, TV, online video ads, corporate videos, web videos, events, ceremonies and a range of other applications. In fact, we have royalty-free national anthems for the United States, Canada, England, Australia, Ukraine, France, Germany, Italy, India, Japan, Mexico, Russia, Ireland, New Zealand, South Africa, Portugal, Wales, China, Brazil, Greece, Spain, Denmark and many other countries

A search on MusicRevolution.com for “national anthem” yields over 200 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=national+anthem&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=49&y=3

A search on MusicRevolution.com for “U.S. national anthem” (aka, “The Star Spangled Banner”) yields the following 14 royalty-free versions—

http://www.musicrevolution.com/search/?keyword=U.S.+national+anthem&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=30&y=5

A search on MusicRevolution.com for “Canada national anthem” (aka, “O Canada”) yields the following 3 royalty-free versions—

http://www.musicrevolution.com/search/?keyword=Canada+National+Anthem&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=26&y=7

A search on MusicRevolution.com for “English national anthem” (aka, “God Save the Queen”) yields the following 4 royalty-free versions—

http://www.musicrevolution.com/search/?keyword=english+national+anthem&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=29&y=8

The next time you need to create a patriotic mood based on a particular country, check out the extensive collection of royalty-free national anthems on MusicRevolution.com.

With over 30,000 tracks of royalty-free music online in our production music library, MusicRevolution.com (www.musicrevolution.com) has some of the best royalty-free music available anywhere.

_________________________________________

Chris Cardell is the co-founder of MusicRevolution.com http://www.musicrevolution.com, a royalty-free music marketplace with over 30,000 tracks online where media producers, video producers, filmmakers, game developers, advertisers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of professional musicians. MusicRevolution.com also provides custom music production and custom music streams. The entire MusicRevolution.com production music library is available for third-party distribution and bulk licensing for background music for retail, restaurants and businesses, and for other commercial applications. Cardell has been involved with digital content and E-Commerce since the mid-1990′s.

Share
Sep 7, 2014, 14:01

A track with a lead vocal is always aiming high in terms of film and video placement. Vocal tracks may not always fit underneath a voice over explaining a business strategy, but sometimes the message you’re trying to deliver or the mood that you are trying to set just has to be sung. We wanted to highlight some of the great royalty-free vocal music on MusicRevolution.com (www.musicrevolution.com) that could be used for a range of purposes including TV and radio commercials, films, TV, online video ads, corporate videos, web videos, trade show videos, background music and a range of other applications. We have a broad selection of royalty-free vocals music.

A search on MusicRevolution.com for “vocal” yields over 2,700 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=vocal&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=17&y=3

A search on MusicRevolution.com for “female vocal” yields over 150 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=female+vocal&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=39&y=5

A search on MusicRevolution.com for “male vocal” yields over 250 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=male+vocal&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=40&y=5

A search on MusicRevolution.com for “singing” yields the following 82 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=singing&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=32&y=4

A search on MusicRevolution.com for “chant” yields nearly 200 royalty-free music tracks—

http://www.musicrevolution.com/search/?keyword=chant&application=0&mood=0&genre=0&instrument=0&influence=&vocals=1&results=20&x=36&y=6

MusicRevolution.com also has a number of CDs, available in both physical CD and download CD formats, with hand-selected royalty-free music tracks.  We have assembled an excellent collection of royalty-free vocals music on “Vocals, Vol. 1” –

http://www.musicrevolution.com/cd_details/vocals_vol_1/
We think the vocal tracks on this royalty-free CD of production music can help to create the right mood for your audience. This is a collection of vocals tracks that are really worth checking out.

With over 30,000 tracks of royalty-free music online in our production music library, MusicRevolution.com (www.musicrevolution.com) has some of the best royalty-free music available anywhere.

_________________________________________

Chris Cardell is the co-founder of MusicRevolution.com http://www.musicrevolution.com, a royalty-free music marketplace with over 30,000 tracks online where media producers, video producers, filmmakers, game developers, advertisers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of professional musicians. MusicRevolution.com also provides custom music production and custom music streams. The entire MusicRevolution.com production music library is available for third-party distribution and bulk licensing for background music for retail, restaurants and businesses, and for other commercial applications. Cardell has been involved with digital content and E-Commerce since the mid-1990′s.

Share
Sep 5, 2014, 13:46

Any musician born before 1980 can appreciate what the MIDI standard meant to music creation. I still remember connecting that 5-pin connector cable, for the very first time, between my Yamaha DX7 and my Korg DW6000 then freaking out when I heard both keyboards sounding simultaneously; even though I was only playing the Yamaha.
Pioneered by Sequential Circuit’s Dave Smith and Roland founder Ikutaro Kakehashi, the MIDI standard was historic because major competitors like Korg and Yamaha all agreed to adopt it on their equipment; a feat that was only possible because Kakehashi and Smith knew their creation would only succeed if they made it open source and not proprietary.

This “all boats will rise” kind of thinking is rare. But one well-known figure in the production music industry has employed this kind of thinking since 1998; tenaciously working to create a metadata standard by which track searches can be done by media professionals quickly and uniformly no matter what music collection they’re browsing.

That person is Steve Pecile, founder of Soundminer. The Soundminer metadata standard, although used by a handful of progressive beta testers since 1998, was officially launched in 2002.

“We think of it as a ‘schema’,” explains Pecile. “It’s a standard by which an audio file can be digitally tagged with information about its creator, its style, where it was recorded, who conducted the orchestra, what microphone was used, which movie scene it was for, which PRO the composer belongs to, etc.” In most broadcast or feature film media projects, audio files typically pass through dozens of digital workstations before the final product is rendered.  Not unlike tagging an animal before releasing it into the wild, Pecile hopes a time will come when every sound effect file and music file in a project retains its digital “wrapper” through the entire process, thus making it easier for music licensing managers, post-production personnel, movie producers, lawyers, performing rights organizations and Skynet to accurately know the origin of all those wonderful….er…animals.

Soundminer’s landmark white paper comprehensively detailed what field should goes where so that media professionals could implement the standard themselves in their own way even before they purchased any Soundminer products.

Soundminer offers an excellent software product to do all this for you (VPro – $899.99), but this writer believes that’s just the tip of the iceberg in terms of what makes the company remarkable. It takes a magnanimous attitude to say to an entire industry: “If it’s important to you to remember which microphone you used on location to capture that footstep sound, put that information in field x. If it’s important to remember who conducted this particular film cue, put that information in field y. If the track has a hip hop flavor, be sure to check a box in the hip hop column.”

That may sound innocuous, but if every production music library and major audio content producer adhered to the schema and populated their open id3 containers the same way, music searches and audio file cataloging wouldn’t be the huge industry bottleneck that it is…and all boats would rise.

And Pecile and his colleagues aren’t stopping there. They imagine a day when finding the right piece of music will go beyond just text metadata. Digital fingerprinting – the method made famous by Shazam wherein frequency, time and intensity data for every audio waveform is captured, cataloged and compared  – will definitely play a role in how production music track searches are done in the future.

Pecile explains, “With software like that, it’s less about the number of data points being captured than what conditions are being applied to those data points.  I definitely see the Soundminer platform evolving in that direction, but right now it’s a question of economics. The research teams who develop these algorithms can sometimes be too insulated from the marketplace to price their products realistically.”

In a competitive industry like the music business, which has hit its share of icebergs due to overly-proprietary thinking, it’s refreshing to see Steve Pecile and Soundminer endeavor to unify the production music world with their metadata standard; and the progressive thought they apply every day to answer the question thousands of media professionals ask on a daily basis: “How the heck am I gonna go through all this music and find the track we need?”

___________________________________________________________________________________

Mike Bielenberg is a professional musician and co-founder of http://www.musicrevolution.com, a production music marketplace with over 30,000 tracks online where media producers, video producers, filmmakers, game developers, businesses and other music buyers can license high-quality, affordable royalty-free music from an online community of musicians mbielenberg@musicrevolution.com.

Share