Aug 10, 2011, 19:32

Recently, we have had a number of requests to provide suggestions for royalty-free production music that would be appropriate for “sizzle reels”. Sizzle reels, or demo reels, are a great way for organizations to provide a dynamic, multimedia overview of what they are all about. In addition to helping convey a corporate message and branding, sizzle reels can be very effective for keeping people engaged while they are waiting to hear a speaker at a corporate meeting, conference or tradeshow.

Of course, music to be used for a corporate sizzle reel needs to be cleared for commercial use, otherwise the organization risks copyright infringement and the incurrence of potentially significant expenses. A popular song on iTunes for $0.99 is great for personal use, but it is not cleared for commercial use. An organization could pay significant fee (in the thousands or even tens of thousands of $) to use a recognizable track of popular music in their sizzle reel. In addition to the prohibitive cost, a recognizable track of popular music could potentially be a distraction in delivering your corporate message or overview, since popular music like a song by Lady Gaga could be more memorable to your audience than your corporate message.

When we think about sizzle reels, descriptive terms like “energy” and “upbeat” come to mind when selecting the right production music. After some of these recent requests, we specifically tagged a select group of tracks that we think will work well for many sizzle reels. A search on ( for “sizzle reel” yields the following 10 tracks—

A few of my favorite production music tracks for sizzle reels are—

Live Wire (#00001222) by Shockwave-Sound

Be The Best (#00076784) by soundroad

With nearly 15,000 tracks of royalty-free production music online, there are many other possible music choices for sizzle reels on

A high-quality, royalty-free production music track can keep your company legal and can help to complete your sizzle reel without breaking your budget.


Chris Cardell is the co-founder of, a production music marketplace with nearly 15,000 tracks online where media producers, video producers, filmmakers, game developers, businesses and other music buyers can license high-quality, affordable royalty-free music from a online community of musicians. Cardell has been involved with digital content and E-Commerce since the mid-1990’s.

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