My latest binge has been “The Defiant Ones” on HBO, an edgy documentary that profiles the career paths of music moguls Jimmy Iovine and Dr. Dre. These are the men who brought you Nine Inch Nails, Snoop Dog, Ice Cube, Tupac Shakur, Lady Gaga, Eminem, 50 Cent, Kendrick Lamar, Katy Perry and more. Gangsta rap […]

The world has become exponentially noisy and splintered since Beethoven was alive and my college music curriculum was written (surely the same year). Nonetheless, my music professors claimed there are five things that make a music composition what it is: harmony, melody, timbre, rhythm and form. By mastering those dimensions, a music creator may clear […]

“You’ll remember it now….because you’ve got pain around it.” A website programmer said that to me once after bailing me out of a 3-hour technical struggle. That must be why I remember NOTHING about the creation of this jingle I wrote for the Atlanta Chamber of Commerce in the 90’s. Producer Craig Miller was so easy […]

Wedding musicians can’t be late to sound check. Songs must be learned. Sound adjustments must be made. Wedding coordinators must feel in control.That’s why first-call Atlanta saxophonist Sam Skelton politely explained to me that, as much as he would love to play on the track I was producing for Coca Cola, he wouldn’t risk being late to […]

Location: Weehawken, NJ, United States Of America Member since: December 26, 2010 Tracks in portfolio on 144 (click here to hear all tracks) It is the song that drives this artist. Never bound by “formula,” Joi’s style has exploded through his gravitation to the guitar as his main songwriting tool. His drumming background has […]

When I wrote jingles back in the late 90’s I often felt the need to beat up singers. After all, they cost more. The subtle nuances of a trained human voice whispering a line in order to lure in the listener had no place in my vocabulary. If that singer didn’t leave my session, crying […]

In my last two blogs I outlined my strategy and motivation behind producing a single called “Poopy Diaper”, which will be released on YouTube in early January. In a nutshell, my overall goal has been to create a song that permeates culture and therefore generates meaningful performance royalties for my family. At a time when […]

I once read a quote from a up-and-coming movie starlet about being on the David Letterman Show for the first time. “You’re sitting there talking to Dave, but your mind says, ‘That can’t be Dave Letterman, because Dave Letterman lives inside my TV.” A movie star’s cognitive functions may not be the best point of […]

Anyone who’s ever attended a Vienna Boys Choir concert knows what an amazingly pure sound an ensemble like that can create. My vision for this track was a melody sung by a boys choir (for a serious feel), that was supported with electronic drums to give it some modernity.

There was a little bit business drama surrounding this project because it was one of two major Coca-Cola videos being produced that week by the same client . The other video being produced was to be permanently included in the famous tourist attraction World Of Coke. My client wisely chose to not have the same musician work on both projects, but I felt a bit stung at not being chosen for the World of Coke gig.