In season 2 of Mad Men, Sterling Cooper advertising agency brings in two young creative superstars to help Martinson Coffee – an old iconic brand – reach a younger audience. Here’s the dialog: “We don’t want to be told what to do,” says the hip, twenty-something copywriter. “That’s over. We want to find things for […]

Scientists are still debating the validity of “The Mozart Effect” – the notion that listening to the music of Amadeus Mozart was the primary reason 12 test subjects performed better on an IQ test than test subjects who either listened to relaxation music..or complete silence. As a southerner who has never set foot in a […]

Despite how much ad agencies have adopted their creative to this new medium, let’s be honest; we all still scoff at pre-roll ads. But here’s the thing: From the perspective of a small business owner, pre-roll ads on YouTube are hands-down the best value in advertising right now.

Tom Leigh Knight of explains how to quickly add music tracks to Avid Media Composer projects. This

I’m currently doing some work for a small company out of Indiana who created a wicked cool marketing tool. This needs to be checked out by any business that uses or creates video. Most companies understand the concept of uploading the annual company video to a YouTube account.  And anyone who watches TV commercials understands […]

“Corporate” is among the most searched terms in Music ( We thought that we would highlight some of the great royalty-free corporate music on that could be used for a range of corporate and business uses including corporate videos, PowerPoint presentations, website videos, trade show videos, company meetings, sizzle reels, ad campaigns, background […]

Francois Girad, director of The Red Violin (1998) starring Samuel L Jackson, originally wanted to use period music from each of the five historical periods through which the story subject travels. Pulitzer Prize winning composer John Corigliano disagreed and instead pushed for this single, compelling theme to follow the instrument through the story: I once watched Corigliano […]

This 30 second usage of  the Lyle Lovett song “M-O-N-E-Y” at the The Firm starring Tom Cruise was a brilliant directorial choice on the part of Sydney Pollack. It encapsulates three story themes at the same time: 1) A wife setting the mood for a romantic evening with her husband 2) Their new home in […]

Featured Production Music Track Prairie Town Morning by United Sonic Alliance Until Aaron Copland, orchestral (or “serious”) composers in the US were relegated to the shadows of the great European masters, content to make par. Copland actually gave America its own unique voice in that medium. His Symphony #3, written during what many critics believe […]

This post was provided by our friends at Daddy Van Productions, a concert video production. From working with massive bands that have attained international stardom like Maroon 5 and Disturbed, to working with classic hair metal groups on a reboot like Motley Crue and Aerosmith, Daddy Van artist Charlie Terrell has carved out a niche […]