A direct performance license is when the publisher of a song and a business that wishes to use that song decide to work directly together instead of going through a performing rights society like ASCAP or BMI. There are several scenarios where this makes the most sense for everyone:
1) The end user is unable to [...]

(Trumbull, CT – November 9, 2010)
MusicRevolution.com (www.musicrevolution.com), an innovative online marketplace for royalty-free production music, today announced the launch of its Internet Music Stream for retail, restaurant, fitness club, business and website background music (https://www.musicrevolution.com/music_streams/).
The MusicRevolution.com Internet Music Stream provides an affordable, royalty-free alternative for background music for a range of commercial music applications, including [...]

In an interview last month with the New York Times, the President of BMI said the first assortment of data generated by their new digital rights management tracking system revealed a higher usage of library music than they previously realized:
“Debusk pulled up a screen detailing a list of nonsongs with generic names like “Graceful Power” [...]