At a time when YouTube is the 2nd most used search engine in the world and my 11-year old knows 25 viral videos off the top of his head, this electronic dance music band from Great Britain has found an incredibly effective way to market a song. Just try and watch this sports highlight video [...]

Here are some really great music syncs we’ve seen this week during the Summer Olympics broadcast on NBC (*claimed under FAIR USE). Client: Fruit of the Loom Agency: The Richards Group Song: “Bring Me Close” performed by Mindy Gledhill Client: Chevy Agency: Goodby, Silverstein & Partners Song: “America the Beautiful” performed by Ray Charles _______________________________________________________________________________________________________ [...]

The usage of Mary Chapin Carpenter’s song “10,000 Miles” in the film Fly Away Home was cited on a forum I found as one the best “uses of a single song to accompany a film scene”. I’d have to agree . At almost six minutes in length, the music sequence at the end of the [...]

The gunshot sound effect created by sound editors Jay Wilkinson and Jason Jennings under the direction of Albert Hughes for the Denzel Washington film the Book of Eli is absolutely awesome. From what I can tell, they put a long reverb tail on the gunshot sound, looped it in a waveform editor, then recorded some [...]

The house groove in this spot for Norwegian Cruise Lines is so slammin’ we tracked down David Muhlenfield, the producer behind this great song for an interview. Muhlenfield is actually on staff at The Martin Agency, the advertising company who handled the entire campaign. Dave was kind enough to elaborate about his career, other projects [...]

I once read a quote from a up-and-coming movie starlet about being on the David Letterman Show for the first time. “You’re sitting there talking to Dave, but your mind says, ‘That can’t be Dave Letterman, because Dave Letterman lives inside my TV.” A movie star’s cognitive functions may not be the best point of [...]

This 30 second usage of  the Lyle Lovett song “M-O-N-E-Y” at the The Firm starring Tom Cruise was a brilliant directorial choice on the part of Sydney Pollack. It encapsulates three story themes at the same time: 1) A wife setting the mood for a romantic evening with her husband 2) Their new home in [...]

The music that enters just after actress Sofia Vergara finishes her seductive pitch in this Cadillac Escalade commercial caught the attention of some my fellow musicians so I thought I’d post it here:

This  spot recently took 1st prize in a contest to see what team could produce the best commercial for Dialogue Earth, a non-partisan think tank that focuses on environmental issues. The spot was written and produced by Chris Bookman and Dylan Walker, also known as Snap Brothers, who are college-students based in Texas. “We’ve entered [...]

Although the Thomas Newman-esque soundtrack and glorious slow motion shots of liquids pouring make this yogurt commercial noteworthy, it’s really the poem (brilliantly read by William Dafoe) that makes it extraordinary: I’m now on a mission to find the original author of this poem. ___________________________________________________ Mike Bielenberg is a professional musician and co-founder of http://www.musicrevolution.com, [...]