In the late 90’s, whenever clients asked me to compose electronica tracks, I would secretly roll my eyes. To me, the music of Kraftwerk and Vangelis lacked warmth. Sure, techno was easy enough to create in a home studio and it was lucrative to do projects without musician costs. But I didn’t get the genre. […]

In 1975, a young untested film director wrapped production on his first major studio film. He was feeling hopeless because although the script called for several shots of a giant shark, the mechanical creature created by his art department failed through most of the shoot. And because most of the principal photography was done on […]

TunesMap is an app you can run simultaneously with Apple Music to see visuals that correspond to whatever song you’re listening to. It was recently featured in the New York Times. This is an open letter to founder/creators G. Marc Roswell, Erik Loyer, Jon Blaufard, Nigel Grainge: Gentlemen, as a person who’s built and managed […]

In season 2 of Mad Men, Sterling Cooper advertising agency brings in two young creative superstars to help Martinson Coffee – an old iconic brand – reach a younger audience. Here’s the dialog: “We don’t want to be told what to do,” says the hip, twenty-something copywriter. “That’s over. We want to find things for […]

Most of us know how “runners high” works. After an intense workout, our bodies produce endorphins. Then those “feel good” chemicals pump through our veins while our muscles heal. We feel achy, but we’re grinning. Free anti-depressants! But did you know that laughter – which has absolutely nothing to do with working out – is […]

I once had a steady gig playing piano at a Sunday brunch on a military base. I was never happy with my pay, so after a few months I met with the club manager to politely asked for a raise. “We can’t do that,” he said. “And in fact, next weekend will be your last […]

My latest binge has been “The Defiant Ones” on HBO, an edgy documentary that profiles the career paths of music moguls Jimmy Iovine and Dr. Dre. These are the men who brought you Nine Inch Nails, Snoop Dog, Ice Cube, Tupac Shakur, Lady Gaga, Eminem, 50 Cent, Kendrick Lamar, Katy Perry and more. Gangsta rap […]

How do you convince a Grammy-winning, household-name that writing a jingle for an insurance company isn’t compromising his artistic integrity? By letting him re-write it…any way he wants. That appears to be how ad agency Oglivy Mather got Brad Paisley to sing the “Nationwide is on your side” earworm. This is so cool: Nationwide Insurance […]

Dominique and I were recently watching videos of X-Factor auditions on YouTube when this pre-roll ad for French’s Jalapeno Mustard appeared: Clicking “Skip Ad” has become second nature for most of us by now, but this spot was the exception. It totally got our heads bobbin’. Congratulations to ADROC – the retail marketing agency for […]

When Spotify started out, it took $1 billion in seed capital from Wall Street. As most of those arrangements go, 11 years later,  Spotify CEO Daniel Ek is racing to a place where he can rely less on those investors……and instead rely more on you and me. Companies go public for one reason; to raise […]